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How to save £90 (or more) if you switch...
Broadband has become a utility like electricity, gas or water not only in how important it is to our everyday lives, but also how it's suppliers attract you with the best offers that last for a few months and then hope you stay with them after initial pricing expires and you revert to what the energy industry calls their "standard variable tariff" which can mean you pay a lot more unless you shop around again.
This practice used to be very popular with the larger providers, although more recently they have shyed away from 'introductory deals' with the pressure from regulators, however most still have a clause that permits them to raise their prices, provided they give you 30 days' notice.
If you're a typical consumer using one of the big 4 broadband providers (BT, Sky, Virgin Media or TalkTalk), you can be assured there will always be offers available, although the exact details change from month to month. Remember that BT Group purchased PlusNet and EE and Sky purchased O2.
On a pure cost basis, if you're with one of these providers, make sure you check your deal every six months (you may be on a 12, 18 or 24 month contract) and see what is available to you. You can sometimes get a new deal without switching too just by asking!
TOP TIP—Also remember, that if your provider increased your broadband cost during the contract, you may be able to leave early before your minimum term expires!
If you are looking for a special offer (typically from the larger operators), then visit our broadband offers page. These can include incentives like £125 shopping vouchers for Marks & Spencer or a Mastercard gift card!
Don't forget to check out our full list of packages too as most smaller operators don't run offer after offer, but can deliver great year-round services, especially if you want something a bit more technically minded like a static IP addresses.
Switching is not only about saving money, but getting a better faster service, new features, or a better Wi-Fi router even, so do check out the options!
A worked out example...
In March 2017, EE is offering an Unlimited Home Broadband (up to 17 Mb/s) package for £21 per month for the duration of the 18 month contract, however in the small print they say the price rises to £28.50 per month after this time meaning that a year after your minimum contract ends you'll have paid £90 more, not taking into account any other price rises.
So, let's see how the deal looks on EE's website:
Notice the small print.. they very very small print that says:
Prices are subject to change. 18 month minimum term. After 18 months, price automatically increases to £28.50 a month.(our emphasis)
It's therefore always always worth keeping an eye on your broadband costs, as well as your Sky/Virgin TV subscriptions, and not forgetting electricity/gas deals!